Few people are better suited to their role than Ruben, our team leader at Jaguar Land Rover. At times, he seems to be more an extension of the product line than a Sales Manager. His classic style, British heritage, passion for the outdoors and worldly ways (he speaks Africaans and Arabic) are all characteristics shared by our flagship Range Rover. Ruben focuses on building relationships with everyone who comes through the door of the dealership and giving them a warm welcome to the Jaguar Land Rover family. If you ask him, he doesn’t have customers, just friends that happen to buy a car.