Jaguar Cleans House Before Electrification
April 17 2024, AutoAubaine
There are significant changes coming to Jaguar's lineup as the automaker announced earlier this week that it will eliminate five models.
The British manufacturer will progressively phase out the following models: XE, XF, F-Type, E-Pace, and I-Pace. If you are familiar with the brand's lineup, you will understand that only one model will remain, namely the F-Pace.
Jaguar explained that the five eliminated models are simply not profitable. On the other hand, the F-Pace SUV sells quite well, which is why it will ensure the brand's survival in the coming months.
The Next Step
Removing five models from its lineup will certainly create a significant void in Jaguar's range. Unsurprisingly, the vehicles that will take their place in the coming years will be electric models based on a new architecture developed by the JLR group. This platform is named JEA (Jaguar Electrified Architecture), which clearly shows the manufacturer's intentions.
It is important to know that the JLR group is in the midst of a transition to electrification, and I believe that the removal of the five aforementioned models is excellent news. Certainly, the loss of the sporty F-Type does not particularly delight me as an automotive enthusiast, but I believe that a breath of fresh air will certainly do the British manufacturer no harm.
Why Eliminate the I-Pace SUV?
The question is entirely legitimate since it is the only electric vehicle offered by the brand. In fact, it should be noted that the Jaguar I-Pace is more of a concept, which is why its production numbers have always been quite low. The model offers an interesting concept even if it does not necessarily appeal to everyone. Moreover, the Jaguar I-Pace does not particularly stand out from the competition in terms of range and capabilities. This is why it is quite logical that it too is being retired and replaced by a new, more profitable, and popular model. To give you an idea, Jaguar sells only a few dozen units of the model each year across the country.
Needless to say, we are eager to discover what the British manufacturer has in store for us in terms of vehicles with its new platform dedicated to the design of 100% electric models.
